Clay is a sales intelligence and data enrichment platform that uses AI to automate the most time-consuming parts of sales prospecting. It connects to over 75 data providers to enrich lead information, uses AI to research prospects, and generates personalized outreach messages. Clay's spreadsheet-like interface makes it accessible to sales teams without requiring technical expertise, while its powerful automation capabilities can handle enterprise-scale prospecting workflows.
Clay has rapidly become one of the most popular tools in modern sales teams’ tech stacks. It combines the familiarity of a spreadsheet with the power of AI and data enrichment, allowing sales professionals to build highly targeted prospect lists with rich, accurate data. The platform’s waterfall enrichment feature queries multiple data providers to find the most accurate information for each prospect, dramatically improving data quality.
Clay’s AI capabilities go beyond simple data lookup. The platform can research companies and individuals using AI, understanding context like recent funding rounds, job changes, technology usage, and company news. It then uses this research to generate highly personalized outreach messages that reference specific, relevant details about each prospect.
Clay is used by sales development teams, growth marketers, and revenue operations professionals. Common use cases include building targeted outreach campaigns, enriching CRM data, identifying ideal customer profiles, and automating the research that traditionally consumed hours of manual work per prospect.
AI-powered sales outreach platform with a massive B2B contact database and intelligent engagement automation.
AI marketing platform for generating on-brand content including blog posts, social media, ads, and marketing copy at scale.